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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Thursday, 5 June 2014

Finding The Real Writer's Social Network

Like many writers I am attached to my computer for large chunks of the day whilst I imagine myself into a different time and place. Not only am I inhabiting other worlds than the real one for much of my working life, but I'm also making friends in another virtual world here on my blog, on Twitter and Facebook.

blue, cloud, dreams, real, sky, textThat's two unreal worlds I am plugged into, let alone all the books I'm reading, which make a third.

It is easy to forget that none of these worlds are shared by the average person. When I was at my book group last week I happened to mention that authors could publish their books themselves. 'Really?' they said,  'you mean that anyone can publish a book? How?'

I explained about self-publishing and ebooks, and uploading, until they began to look slightly glazed. 'Oh,' one of them said. 'I might try that, one day, I have a little memoir that would be fun for my family to read.'

I was astonished. These are book people - readers that buy books regularly both on and offline, but they had never actually noticed that the publishing industry has changed. Then I realised. It is not that they are ill-informed, not at all. It's just that they live in the real world. A world in which where books come from -  their creation, manufacture and sales - is pretty much irrelevant. Yes, they are readers for pleasure, but books are just the icing on the cake of life.

They represent the average reader who browses books in the way cattle graze grass, picking off the bits they fancy, with no undue concern about how the grass got there in the first place. These are the readers who are not book-obsessed enough to subscribe to book blogs, or hunt down authors on the web, or to stalk authors on Twitter. These, I think, are actually our sane book buying public. If they see a book they fancy in the Oxfam shop, they'll buy it, or they might pick it up in Tesco, or they'll borrow it from the library if someone they know mentions it as a good read. These are normal people who think of a platform as a place where they will catch a train.

A lot of them have kindles, but are not avidly following the daily deals. They wait until they have finished what they are reading, then cast about randomly for their next read. It is often luck which particular title comes into their path. So how does a writer reach them as potential readers? Not by Twitter, or Facebook or Blogging. These are the people who have lives, for heaven's sake!

I love my real networks, my book group, the people I meet at Tai Chi, the people in my local garden centre. I talk to them about books (not necessarily my books, but books in general) and I usually recommend something. The best publicity is word of mouth, so I tell people when I have really enjoyed a book. I hope that other people will do that for me if they have enjoyed one of mine. Recommending someone else's book (unlike touting your own) is pain-free, embarrassment free, and a good service to both the author and the reader.

So here, for the sane book-buying public (who let's face it, are probably not reading my blog anyway, but are out at Pilates or Art Class or holding down a complicated and/or stressful job) are my recommendations for this week: BURIAL RITES by Hannah Kent and THE ONE I WAS by Eliza Graham

Historical literary fiction that is both gripping and engaging, although in this interview Hannah Kent claims to hate the term 'historical novel'! Bookbag review of The One I Was, a multi-generational roller-coaster of a novel that you won't want to put down.


Friday, 12 July 2013

Why does a writer need four blogs?

A writer has limited time, so why would I want to commit myself to writing four blogs? Well here's why. Each blog has a function.

This blog - the one you are currently reading - is my writing blog, and on it I muse about my writing process, share technical or writing tips and reviews, and talk about my books. As you can see I have a small number of followers but they all have an interest in my books or my writing. 

My second blog, Royalty Free Fiction, was designed so I could widen my contact with other writers who enjoyed writing historical fiction, but were more interested in the ordinary person than in Kings and Queens. I also hoped this would help me reach out to readers who enjoyed historical fiction, but were not so much interested in the big names. I've always had a liking for stories about the ordinary people who were caught up in the dramas of history, particularly the lost voices of those whose history does not appear in biographies. On this blog I aim to promote royalty free historical fiction in general, particularly the more literary books that are often not labelled as historical but are, nonetheless, set in the past. These are the readers and writers that I think will also enjoy my books.

My third blog, Hoydens and Firebrands, is a blog I share with others who are passionate about the 17th Century. I was invited to contribute to this blog after posting comments on the blog. It was an ideal opportunity as I was wondering how I could communicate with other people who share my love of the period, and how I could share my research and knowledge. This blog enables me to contribute to a resource which acts as an Encyclopaedia of the 17th Century from writers I can trust. My first three books are set in the 17th Century so it made sense to try to reach readers and writers with the same interests.


My fourth blog, English Historical Fiction Authors, run by Debra Brown and MM Bennetts, embraces posts from anyone anywhere in the world with an interest in English History. This blog has by far the biggest number of followers, and I hope that my posts will reach lovers of historical fiction whatever their particular interest. This community of bloggers also has a facebook page and through this we can make sure a post appears every day. An anthology of our essays and posts will be available in book form on 23rd September - Castles, Customs and Kings.

I like to think of the four blogs as nesting Russian Dolls with my own blog at the centre with its narrow range of interest, which then widens through the other blogs to the general community of  lovers of historical fiction: my own books  - books about the 17thC - historical books about ordinary people - historical fiction of all types.


russian nesting dollSo how do I find the time?

On this blog, I simply post when I have the time and when I am inspired to share something. Royalty Free Fiction, I post when another writer shares or wants to promote their Royalty Free book with me - if you'd like to post please get in touch via the blog! Hoydens and Firebrands, I post once a month. Look out for me on Sunday. English Historical Fiction Authors, I post once a month, my post is up today.

I'd like to stress that for me blogging is not only about promotion, though I hope it gives people access to news about my books. A lot of it is about finding communities in which I can play a part (albeit a small one.) I have made many great contacts through blogging, and like to read the posts of my fellow bloggers who share my interests.

Four blogs? Well, it works for me.

This post summarises an input I gave on a panel at the Historical Novel Society Conference - the people on the panel were all people I had met online through blogging. 
Thanks to my fellow pannellists : Heather Rieseck, Heather Webb, Julianne Douglas and Amy Bruno.

I enjoy guests on my blog, please contact me if you'd like to guest.

Friday, 14 June 2013

Blogging at the Historical Novel Society Conference, Florida

I will be speaking at the Conference on the panel entitled 
Virtual Salon: The Historical Fiction Blog
Today’s readers (and publishers) expect authors to have an internet presence. A blog is an effective way to join the writer, reader, and reviewer of historical fiction in dynamic interaction about novels and the history that infuses them. This panel at the conference will not only examine the benefits an author derives from maintaining a blog at various stages of her career, but will explore how blogging serves the historical fiction community as a whole. Topics include: finding a niche and establishing a voice; effective blogging strategies (regular features, guest posts, contests, blog tours); blogging etiquette; expanding one’s audience; and measuring success. 

I thought it would be nice to introduce you to my fellow-panellists on the 'Virtual Salon' panel at the Conference. We have only ever met 'virtually' so it will be lovely to meet them in real life. Click on their pictures to be taken to their blogs!

My PhotoJulianne Douglas has been organising us all for our panel discussion, and wrote the blurb at the top of this post. Julianne's blog 'Writing the Renaissance' focusses on historical fiction set in sixteenth century France. An avid reader who fell in love with all things French at the age of twelve, she went on to earn a Ph.D in French literature from Princeton.



Heather Webb's novel, 'Becoming Josephine' will be published in 2014 by Penguin/Plume and her blog 'Between the Sheets' is about her writing and publishing journey.





Amy Bruno's blog 'Passages to the Past' is a long-standing blog for the historical fiction community reviewing books of all periods and she boasts over 1000 followers and 418 networked blogs. Amy also runs the Historical Fiction Virtual Book Tours.




Heather Rieseck started her blog, 'The Maiden's Court' in 2009 as an outlet for her reading. It has since become well-known for its honest reviews of historical novels and her author interviews.


Please consider checking out the blogs and leaving a comment. If there is anything you would like to know about blogging and historical fiction, please leave me a comment so that I can flag it up for the panel. We are looking forward to a great discussion and look out for my report of the session on this blog.