From this, I can take it that those who read on e-readers are not "my readers" - i.e the readers that will love my book. Either that, or that those who buy e-books regard all books as more disposeable, and are quick to give up on a book if they don't love the opening chapter, and are therefore rating all books more harshly than those people who buy paper books. But it is obvious that there is a distinction between the paper book buying public and the e-book buying public at least in my corner of the historical fiction market.
So, it seems to me that finding your reader in this tide of e-books is not as easy as just exposure. It is not just a matter of getting the book to the notice of those who are internet-savvy. People are buying the kindle version or e-book version, but how do I target the thinking reader, perhaps someone who reads literary fiction as well as popular fiction and has a broad diet of reading, not just historicals?
Someone suggested that I should blog about what is of interest to my readers, and this would build an audience for my work. This is dead easy if you are a non-fiction writer. If your book is about horse -management, then you blog about horses. So - blog about history, you might think! And of course I do, but fiction readers are not necessarily as interested in my research as I am, and those of my readers who are also writers are too busy doing their own historical research to want to read mine!
But the thing I like doing the best is discussing books with other book-lovers. I've decided that this is probably the best way to bring my book to people's attention - by simple word of mouth. And I am more than happy to meet readers face to face, give talks to book groups, the WI, libraries or any other place where readers meet. Any takers?!